Are “Professional Objectives” and LinkedIn summaries still a thing these days? Do people read them or just pass over them to read the work history or connections? As recruiters, we generally appreciate them, because when well written, they help us get a clear idea of who the candidate is, and what he/she is looking for. But, "well written" is the key here - check out our advice:
Know your audience. Who are you hoping reads this and what do you want them to learn? What do you want them to immediately know about you?
Outline your content (before you even start writing)... What are the most important experience and skills you want to share? Keep in mind that the first two sentences are the most important because that’s what everyone sees. On LinkedIn, they’ll have to click to read more based on what your first two sentences say.
Grammar and professionalism matter. Decide to write in either first or third person, don’t switch back and forth. First-person allows you to start a connection with the reader and it allows them to get to know you.
Add multimedia elements (i.e hyperlinks). This allows you to share the maximum amount of material and information about yourself, your skills and your experience.
Be authentic. Especially if you’re talking about specifically why you do what you do.
Demonstrate your skills and specialities--you can do this by sharing your experiences and giving specific examples of how X led you to Y.
End with a call to action. For example, on LinkedIn you may want to encourage the reader to connect with you or to send a message, if they share a common interest or can offer you something of value to your career.
written by Irene Courey, Recruiting and Social Media Specialist